FOR IMMEDIATE RELEASE
The new videos aim to increase member interest in Sutter Health | Aetna’s plans and points of care solutions by engaging members through an enhanced digital experience that’s accessible anytime, anywhere, on any device.
CONCORD, CA - November 11, 2021: Sutter Health | Aetna today announced they’ve hired Health Care Transformation to be their digital asynchronous video technology platform. This new platform will allow brokers, plan sponsors, and members to engage with Sutter Health | Aetna in new interactive digital videos that include embedded links, surveys, and analytics, all accessible on any device. With this new asynchronous video technology, Sutter Health | Aetna aims to drive increased financial ROI via digitized population-based communications.
“Digital asynchronous video is the trifecta of what we needed as a health plan,” said Jeb Dunkelberger, CEO at Sutter Health | Aetna. “This tool will help increase enrollment in our plan, improve our member experience, and increase member engagement in our point of care solutions. Health Care Transformation brings the expertise and technology to make that happen.”
This new collaboration comes at a time when members are expecting a digital care experience that meets them at a time and place that’s convenient for them.
“Our members are demanding a convenient digital experience in every aspect of their lives,” said Dr. Mordechai Pavlovksy, Chief Medical Officer and Head of Operations & Innovation at Sutter Health | Aetna. “The entire leadership team is thrilled about what we can do with the asynchronous videos. While we are currently focusing these videos on plan enrollment and member engagement in our point of care solutions, there is so much more we want to do with quality and utilization topics that will impact our employers.”
The Founder and CEO of Health Care Transformation, Meghan Nechrebecki, has been retained by Sutter Health | Aetna to be the on-camera brand representative tasked with educating and engaging members on Sutter Health | Aetna’s products.
“It’s really impactful to see the innovative joint venture, Sutter Health | Aetna, as an early adopter of digital asynchronous video technology” said Meghan Nechrebecki, Founder and CEO at Health Care Transformation. “The async videos are the future of our healthcare delivery system. It aims to allow members and patients to gain standardized knowledge to navigate healthcare on their own time and in their own place. To have such a well-known payer and provider joint venture innovating and engaging with this technology will drive other organizations to change the way they deliver care as well.”
Sutter Health | Aetna’s initial five videos have been rolled out for 2022 enrollment. Visit SutterHealthAetna.com to view.
About Sutter Health | Aetna
Sutter Health | Aetna is a joint venture that brings together Sutter Health's network of nationally recognized, high-quality doctors and hospitals with Aetna's leading health plan expertise, cutting-edge data, analytics and health information technology, and shared care management capabilities. This joint venture aims to deliver a differentiated, personalized experience for members and is designed to improve efficiency and lower the cost of care, resulting in greater affordability.
Sutter Health | Aetna's unique clinically integrated performance network anchored by two of the nation's leading healthcare systems: Sutter Health and Stanford Health Care, offers access to a robust network that includes 33 hospitals, more than 14,000 primary care physicians and specialists, 78 urgent care locations, and 40 walk-in clinics.
Health benefit plans are administered by Sutter Health and Aetna Administrative Services LLC. Sutter Health | Aetna is the brand name used for products and services provided by Sutter Health and Aetna Administrative Services LLC. Sutter Health | Aetna is an affiliate of Sutter Health and of Aetna Life Insurance Company and its affiliates (Aetna).
About Health Care Transformation
Health Care Transformation partners with providers and payers across the country to implement digital asynchronous video technology & analytics that deliver more effective and efficient care. They take redundant unstandardized 1:1 conversations and automate them into modern videos that reach the masses. By combining modern videos, digital engagement technology, and analytics with their proven three-step process, providers and payers achieve a large financial ROI while improving patient outcomes and experience.
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Our Collaboration
We’re a healthcare company that brings together Sutter Health’s network of nationally recognized, high-quality† doctors and hospitals with Aetna’s leading health plan expertise, cutting-edge data, analytics and health information technology, and shared care management capabilities. Together we bring a performance network†† to market with a goal to deliver a differentiated and personalized experience for members, designed to improve efficiency and lower the cost of care.
Great care, great value, always there for Northern Californians.
†Many of the hospitals and physician organizations in the Sutter Health network have been recognized for quality achievements from The Joint Commission, The Leapfrog Group®, Integrated Healthcare and APG. ††Performance network refers to a network of providers who are clinically integrated.